The Elec, via Hartley Charlton, reports on Apple’s plans to introduce OLED across the MacBook Air, MacBook Pro, and iPad Pro families, with Ross Young of Display Supply Chain Consultants expecting the first OLED MacBook Air to arrive in 2024. These offer much deeper blacks, increased colour, the vibrancy of colours, and better efficiency. Wait a moment, though, because if consumers are looking at a new MacBook Air because of the new screen, Apple is planning on something much better in the near future.Īpple’s plan is to switch the MacBook Air away from the current LCD screens to OLED screens. That’s the role of the next MacBook Air, with a 15-inch display and the new M3 processor. Given the MacBook Pro’s push towards professionals, there is a clear gap in the portfolio for a consumer machine with a larger display. This leaves the second change as the real driving force that sells the machine, the move to finally offer the MacBook Air with a larger 15-inch screen. What we can already assume is that for the majority of MacBook Air users, the Apple Silicon is already delivering exceptional performance with more than enough capability for the average consumer those looking for maximum performance will already be looking at the significantly more expensive 14-inch and 16-inch MacBook Pro models. We should have that as an answer in a few months. Will Apple be able to offer another twenty per cent on the M2/M3 transition? Or will there be more architectural changes that can offer more performance? The M2 offered a twenty per cent jump in performance over the M1. Two notable changes are expected for the 2023 MacBook Air update, widely expected to be announced at WWDC thanks to the first change the upgrade from the Apple Silicon M2 to the new M3 chipset.

(Photo by Justin Sullivan/Getty Images) Getty Images will report their first quarterly loss in nearly a decade as the company prepares to report first quarter earnings today after the closing bell.

SAN FRANCISCO, CA - APRIL 23: The Apple logo is displayed on the exterior of an Apple Store on.

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